01 / Primary
Permanent roles
The primary conversation. Senior operating roles — CIO or business-systems leadership — where the capability is exercised at full scale. Employment enquiries reach Ian directly.
Ian Morrison
Entrepreneurial CIO · Business-systems architect
I build the systems behind operating businesses — and stay accountable for how they run. From clinical genetics to commercial operations, as CIO, architect and hands-on builder.
Show me the thinking — one business question, followed end to end.
IM
Portrait — high-res headshot here
Ref 02 / Situations
Give your business a brain
Most organisations run on knowledge that lives in people's heads and scattered tools. I wire knowledge, rules and decisions into the systems that run the operation — so answers are grounded in your own evidence, actions are authorised before they happen, and the system learns from every result.
Scattered
Knowledge in heads, spreadsheets and disconnected tools.
→
Governed business brain
Answers grounded in your evidence. Decisions with an owner. Actions that are authorised, then executed.
→
Operation
The business runs on it — and reviews what happened, so the system improves.
Ref 03 / Flagship proof
Deployed · observed useEvidence: Ian-attested, figures qualified
DNA Insights — CIO and business-systems architect
2021 – Feb 2026 · Genetics & telehealth
Five years as CIO of a genetics and telehealth operating business serving ~250,000 patients: the technology, data and operations layer behind the service, built and run in role.
The work supported ~$1.8bn of downstream ecosystem revenue — revenue that belongs to the ecosystem it enabled, not to Ian personally. Contribution: architecture, decision rules and delivery accountability, delivered with the DNA Insights team.
Ref 04 / Show me the thinking
One question, followed end to end
Not a chatbot and not a slide deck: a guided trace of a real operating question — what was modelled, what was chosen, what was deliberately left human, and what the evidence shows.
SituationModelTrade-offWorking objectEvidenceChange
Follow one knowledge change →Ref 05 / Engaging
One capability, three ways to engage it
02 / Secondary
Fractional / interim
Bounded mandates as your operating CIO. Current fractional work is live proof of the same capability, not a separate career.
03 / Secondary
Advisory & projects
Focused engagements: diagnose, design, build. No packaged offers, no compulsory funnel.