Adora: meet Alice, the AI brain connecting knowledge to strategy

We worked with Adora's team to build Alice — an AI brain that brings together business knowledge, commercial priorities and competitive insight, giving management its first ever consolidated view of the strategy behind its next website.

Fig. 01 / The system

Alice at the centre

Discovery feeds Alice's governed knowledge base, then a live strategy view, human-led website development and engagement. The approved content feed and the feedback of engagement insights back to Alice are both wired. — Simplified from the supplied system map. Every connection is shown as built and wired.

Diagram as text

Team discovery is ingested into Alice: governed records, sources, confidence, conflicts, claim approval and Ask Alice. Alice derives a live management strategy view. People confirm and shape the strategy into website content; the CMS and calculator are reported live. Approved content flows from Alice to the website, engagement adapters are wired, and engagement insights feed back to Alice as new discovery.

01 / Discovery

Discovery across the business

We brought together team expertise, sales conversations, existing documents and market research. Discovery helped clarify priority audiences, sharpen propositions and expose questions that needed a commercial decision.

02 / Knowledge base

A living, connected knowledge base

Alice connects customers, propositions, competitors, channels and supporting evidence. Sources and confidence remain visible, while conflicting information becomes a question to resolve. An internal AI assistant helps the team explore that knowledge through questions and source-backed answers.

Stylised view of one audience record: employers with 250+ staff, showing priority, maturity basis, objective, propositions, proof and channels, each with status and confidence chips. — Fig. 02 / One audience record from the knowledge base: priority, objective, propositions, proof and channels, each carrying its own status and confidence. Stylised redraw of the internal working interface — claim text withheld, not a product capture.

03 / Strategy view

One view for management

Alice brings audience priorities, propositions, proof, channels and competitive context into a single strategy view. Management can review the emerging picture, challenge assumptions and see where further evidence is needed.

Stylised view of the consolidated strategy hierarchy: six ranked priority audiences, each with its status and the number of open conflicts, under a confirmation-aid banner. — Fig. 03 / The consolidated view for management: every priority audience in one place, with conflicts surfaced rather than hidden. Stylised redraw of the internal working interface — not a product capture.

04 / Ask Alice

Exploring the knowledge

Team members across commercial, content, operations and brand can ask questions in plain language and get answers grounded in the connected knowledge — with the sources shown.

05 / Engagement

From intelligence to engagement

Adora homepage concept showing menopause and midlife women's health, audience choices, and three principles: one source of truth, evidence on every claim, and human approval. — Fig. 04 / Supplied Adora homepage concept. It shows the intended customer-facing expression of the strategy, not a live-site capture.

That shared intelligence informs what the website should communicate, to whom and why. Approved content and enquiry insights are now connected into the system, helping the team refine customer journeys as it learns.

The foundation is Alice: collective business knowledge made connected, accessible and useful for commercial decisions.

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